Category Archives: rewards

The Local Crowd: Building a Crowdfunding Ecosystem Across Rural America

Laramie, Wyoming may not be the first place you would look for an innovative experiment in digital age economic revitalization. And at first glance, Diane Wolverton and Kim Vincent might not fit the image of change agents. But the pair has been quietly building a crowdfunding ecosystem across rural America that is helping communities lift […]

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PieShell Helps Food Entrepreneurs Raise Funding, Step by Step

Food and crowdfunding: a winning combo, right? Actually, many food-related campaigns fail. On Kickstarter, for example, just 25% of crowdfunding campaigns for food-related projects are successful. Food ventures can get lost on big platforms like Kickstarter and Indiegogo, where tech gadgets, video games and art projects rule. And many food entrepreneurs are not prepared for […]

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A Crowdfunding Site for Women Entrepreneurs That Pays it Forward

During many years spent shivering in the stands while watching her kids play on one sports team or another, Maria Valente wished there were a way to get a cup of coffee or hot chocolate without leaving the game. Talking to another young mom, she realized she was not alone in that simple desire. That’s […]

Crowdfunding Pioneer Indiegogo Makes Its Move Into Equity Crowdfunding

Indiegogo threw its hat into the investment crowdfunding ring on Tuesday, ending months of suspense. The company, which pioneered the rewards-based crowdfunding market in 2008, immediately became the 800-pound gorilla in the fledgling market. To date, more than $1 billion has been raised from 9 million backers for rewards-based campaigns on the site. Now, in […]

How Crowdfunding Opened Doors and Follow-on Funding for a Healthy Food Market

On a busy stretch of Southwest Los Angeles known as the El Salvador Community Corridor, the cheery green and orange facade of With Love Market & Cafe stands out like a beacon. Since it opened last spring in a neighborhood dotted with schools and auto body shops, With Love has become more than a grocery […]

Crowdfunding Campaigns Can Help Raise Additional Outside Capital, Says Study

Can crowdfunding help you raise outside capital from conventional sources? There are certainly examples. After being turned down by venture capitalists, the inventors of the Pebble Watch went on to smash records on Kickstarter, raising $10 million in a 2013 campaign. Then the VCs came calling, investing $15 million in the smart watch venture. And […]