Category Archives: marketing

How Kiva U.S. Ditched Mass Marketing and Got Back to its Roots

For marketers, Google Adwords, Facebook ads and other mass outreach methods are de rigueur. But what about businesses that are deeply rooted in community? Shouldn’t your marketing strategy reflect your company’s values and ethos? Jonny Price, senior director of Kiva U.S., a pioneering social enterprise that crowdfunds interest-free loans for small businesses, wondered the same […]

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