Crowdfunding has become an indispensable tool for entrepreneurs looking to raise seed capital for a new venture or product by reaching out to potential customers and supporters. Now crowdfunding sites such as Indiegogo and Kiva want to help entrepreneurs keep the momentum going long after the funding campaign is finished. Indiegogo, which pioneered the crowdfunding […]
The post Just in Time For The Holidays, Crowdfunding Sites Are Getting Into Ecommerce appeared first on Locavesting.
Women entrepreneurs of New York: your city wants to invest in you. Under a new program, called WE Fund: Crowd, when women entrepreneurs create a crowdfunding campaign on Kiva.org, the city will kick in the first 10% of their goal, up to $1,000. New York City officials hope to support at least 500 women-owned businesses […]
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For marketers, Google Adwords, Facebook ads and other mass outreach methods are de rigueur. But what about businesses that are deeply rooted in community? Shouldn’t your marketing strategy reflect your company’s values and ethos? Jonny Price, senior director of Kiva U.S., a pioneering social enterprise that crowdfunds interest-free loans for small businesses, wondered the same […]
The post How Kiva U.S. Ditched Mass Marketing and Got Back to its Roots appeared first on Locavesting.
