Category Archives: Hatch Oregon

Hatch and BGood featured on USDA

The Rural Development office in the US Department of Agriculture has featured a story on our work in Eastern Oregon with Judy Goodman of BGood Bars, part of our entrepreneurial ecosystem development in Northeast Oregon, which also included the development of HatchLab Baker.

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It’s Small Business Week!



It’s small business week and we’ve got one thing on our mind…

You can’t tend a garden without water and you can’t tend a business without capital.

Up until recently, only the wealthiest among us were allowed to invest in businesses. Imagine a law that said “only 2% are responsible enough to water their own garden. Everyone else has to go through a gardening broker.

That’s basically where we’ve been since 1933. This has had a HUGE impact on the types of businesses that get funded.

Ever wonder why so many VC-backed businesses are run by rich white men? Its because they’re already in the room where deals happen.

If you’re a business seeking capital, consider raising money from your community. And if you’re an Oregonian looking to support a vibrant and diverse local economy, invest in your neighbors.

Let’s. Make. It. RAIN.

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Forbes: Hatch Oregon And Intrastate Crowdfunding Get A Boost From SEC Rule



“There’s been a lot of press about the Jumpstart Our Business Startups (JOBS) Act and its opening up of equity crowdfunding to unaccredited investors. What’s received less attention is intrastate crowdfunding–platforms that, as the name suggests, allow small investors to put their money into local businesses, opening up a new source of funding for social enterprises and other startups…”

Read more from Anne Field on Forbes

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Entrepreneurs, Prepare Yourselves for the Crowd


Raising money from your community takes a different approach.

HTF_AmyPearlSome of you may have heard of our InvestOR Ready Accelerator, a program designed to prepare entrepreneurs for a community public offering. The truth is, it could more aptly be called a ‘slow’erator. While it jumpstarts some things for entrepreneurs, it reveals other things that need to be examined more closely—such as financial projections, planning your market strategy, and how much money you really need. Many of the entrepreneurs we have worked with come into the program feeling confident about their business plans, but they often realize they’re not quite ready as they thought.

This “big reveal” is the real power and value of our accelerator. And here’s the trick—doing a community public offering, the act of asking your community to invest in you and believe in you, is an entirely different experience than asking an angel or bank for money. Sure, there are overlaps in what you need to provide, but there’s a difference in the response you get. When you ask a banker, a venture firm or an angel investor for money, they are experienced in reviewing plans and often know much more than you do, so their questions are extremely targeted. However, when you put up a community public offering, you suddenly have as your market your Uncle Joe, your next-door neighbor, and a kid from the next town over. The questions they ask turn out to be some of the best questions an entrepreneur can get, often even being the hardest to answer.

The crowd comes first.

The first thing to understand about a community public offering and our accelerator is that dealing with crowdfunding includes crowd-gathering and crowd-building. So we start with helping you build your crowd. Establishing campaign ideas for both your fans and your investors as soon as possible is critical. We talk about building both your reputation and recognition through social media, email, and word of mouth.
We also set expectations for the work ahead. Founders and small teams are already trying to launch or grow a business and raising money is often a full-time job. We know what it’s going to take, and so we help you prepare for that work.
The second thing we look at is the readiness of your business for raising money. What does it mean to be ready to raise money? It means being ready for those basic questions and ready to answer them in the clearest way possible. It turns out this is the most difficult thing for entrepreneurs to do. Tell me in one sentence what your business is about. I’ll bet you can’t do it. Why do you need money? Specifically. Exactly. What is your market and how do you know?
We also help you confirm 1) what kind of entity you should be (or become) that is right for your business’ future, and 2) what kind of financial deal you should be offering. Legal and financial experts also join us to explain the different opportunities for business models.
The third section is writing your prospectus. The prospectus is a unique document; writing it can be an exhilarating, clarifying, frustrating, terrifying experience. This thorough document outlines the terms of your financial deal and reveals everything material about your business, all while being as compelling as possible.
Much of the accelerator process is working with your peers in the cohort. As you write your prospectus, you get peer reviewed as well as have others in our community provide feedback. The end result is a document that anyone can understand and be inspired by. As a combination of your dreams and hard work, your prospectus reveals your personality, your way of looking at the world and how that unique perspective is manifested within your business.

Keep it simple.

The thing we repeat over and over again is that while you will be enamored with whatever it is you’re making—whether it’s baseball bats, ice cream, beer and so on—investors want to know about three things when they talk to you. The first is you. The second is your business—not your product, but your business viability and what value it will create in their community. And third, the terms of the deal—when and how they will get their money back. That’s it. Simple, but a lot harder than it sounds.

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HTF 009: It’s Not Just About Bathrooms with Lex Lavatai, Lisa Ramirez, and Klyde Burg

Hatch the Future podcast

Lex Lavatai (they/them), Lisa Ramirez (she/her), and Klyde Burg (he/him) discuss queerness, definitions, and gender identity.

From a space of common understanding and good will, three queer people dissect aspects of the hetero-normative culture and its language and history. They go on to discuss Two Tongues, a clothing and apparel store dedicated to the needs and preferences of the LGTBQ community in Portland, Oregon. Lisa, the founder of Two Tongues, describes how this innovative new store model will relieve the stress of the shopping experience for the LGTBQ community and educate its allies.


Lisa Ramirez
Founder, Two Tongues

Lisa is an ardent, young entrepreneur who recently completed Hatch Oregon’s CPO InvestOR Ready Accelerator program. She has a passion for diversity, inclusion, individuality and art which are the driving factors for her new business, Two Tongues— an apparel and accessories store dedicated to serving the needs and preferences of the LGBT community. Two Tongues is the first apparel store in Oregon to curate clothing specifically for the queer and trans community.

In the past ten years, Lisa has worked in local and international art galleries as a director, co-curator, and artist representative in Portland, OR. She and her wife, Erica, run a community organization called Dyke Hike that has nearly 1000 members and hosts monthly hiking trips and social events around Mt. Hood and the Columbia Gorge. She’s a true philanthropist and community advocate and is eager to spread the word about community investing!

In this episode, you’ll learn:

  • The definition of cisgender
  • How to talk to people about their gender identity. “Are you a biologist? Are you a detective?”
  • Why someone would wear a belt buckle with “faggot” on it
  • That the pronoun “she” did not exist until the 12th century
  • What you should do if you have grammatical issues with the use of the singular “they”
  • What happened to the “ze” pronoun
  • The problem with categorizing clothes as “womenswear” and “menswear”
  • All about Two Tongues and why it was founded
  • The definition of non-binary
  • That over 50% of Gen-Z kids know a person who is non-binary
  • Why it’d be great to see a… straight, cis-man strolling down the street in a sundress.
  • The definition of an ally
  • The issues with phrases like: “chosen name” and “preferred pronouns”
  • That if you don’t know someones gender, don’t assign them one
  • And some good advice: keep your heart in the right spot, and always Google

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Agrarian Ales’ Success: Q&A with Ben Tilley

The following is an interview with Ben Tilley of Agrarian Ales, conducted by Rebecca Shenton, Hatch’s communications fellow. Agrarian Ales was the second company in Oregon, after Red Wagon Creamery, to complete their maximum raise by...

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The State-Based Crowdfunding Movement Gets its Own Conference

When it comes to investment crowdfunding, the spotlight has been on the federal JOBS Act. But that overlooks the flurry of innovation and experimentation happening at the local level, where 30 states (and counting) have passed their own mini-JOBS Acts that allow local investment within their own borders. Now, the state crowdfunding movement has its […]

How We Did It: Red Wagon Creamery

When Emily and Stuart Phillips were looking to start a business in their hometown of Eugene, Oregon, ice cream was a natural choice. Emily, a former chef, had grown up making ice cream with her family in North Carolina, selling it door to door in a little red wagon. Stuart, a gregarious man who describes […]

Get ‘Em Young: Cultivating an Entrepreneurial and Investor Mindset

Future Entrepreneurs If you ask the average person whether or not they’re an investor, they’ll probably look at you confusedly, and they might mention that they have an E*Trade account. By the time most people are...

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