Category Archives: ecommerce

Just in Time For The Holidays, Crowdfunding Sites Are Getting Into Ecommerce

Crowdfunding has become an indispensable tool for entrepreneurs looking to raise seed capital for a new venture or product by reaching out to potential customers and supporters. Now crowdfunding sites such as Indiegogo and Kiva want to help entrepreneurs keep the momentum going long after the funding campaign is finished. Indiegogo, which pioneered the crowdfunding […]

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Crowdfunding Pioneer Indiegogo Makes Its Move Into Equity Crowdfunding

Indiegogo threw its hat into the investment crowdfunding ring on Tuesday, ending months of suspense. The company, which pioneered the rewards-based crowdfunding market in 2008, immediately became the 800-pound gorilla in the fledgling market. To date, more than $1 billion has been raised from 9 million backers for rewards-based campaigns on the site. Now, in […]