Category Archives: advertising

How Kiva U.S. Ditched Mass Marketing and Got Back to its Roots

For marketers, Google Adwords, Facebook ads and other mass outreach methods are de rigueur. But what about businesses that are deeply rooted in community? Shouldn’t your marketing strategy reflect your company’s values and ethos? Jonny Price, senior director of Kiva U.S., a pioneering social enterprise that crowdfunds interest-free loans for small businesses, wondered the same […]

The post How Kiva U.S. Ditched Mass Marketing and Got Back to its Roots appeared first on Locavesting.

Advertising Rules for Title III Crowdfunding Are More Flexible Than You May Think

Like most legislation, Regulation Crowdfunding, aka Title III of the JOBS Act, was a compromise. The final bill and the subsequent rules written by the Securities & Exchange Commission attempted to balance competing views on the best way to increase access to capital for the nation’s small businesses while protecting investors. One result of that […]

A Possible Update to SEC Rules for Internet Advertising

How do you allow entrepreneurs to raise local capital without onerous red tape, while also minimizing risks for investors? What can be done at the federal and state level?

The post A Possible Update to SEC Rules for Internet Advertising appeared first on Hatch.